Gokai call flow

One observation

Say thisHi, is [Mike] in?

ThenI noticed something on your Google listing. You have got [N] reviews. Are you newer in town?

No company name. No apology for ringing.

30 seconds, then the offer

Ask, then waitHave you got thirty seconds?

The giftI want to run it on your last 25 customers. Free. You keep every review.

Same breathThey go out with your name and your crew photo on them.

Only three at a founding rate
How long in business?
How many jobs a month?
Where do jobs come from?
Ever paid for marketing?

25 asked, never 25 promised.

Show one problem

Say it slowlyWhen I search for a roofer in [town], Google puts other companies ahead of you.

Name themI am seeing [A], then [B], then [C].

The pictureIf my roof is leaking and there is a bucket in the hallway, am I going through [N] to find you?

Say when you searched. It is the order Google gave you, not his rank.

Ask one question

Say this, then stopIs that where you expected to be?

Or make him pick a sideIs that better or worse than you thought?

Whoever talks first loses this one. Never ask if it is what he guessed - a shrug ends it.

One simple fix

Say thisI build the pages and clean up the Google side, so you show up in the towns you serve.

Say it back to himUse his own words from the four questions.

Never say SEO, ranking, schema, geo-tag or AI. Pages and his Google listing, that is all.

The price

$300a month, founding three

$400a month once they are gone

$0setup. No contract.

The line that does the workStop, and nothing gets taken down. It is all in your name.

Never guess what he has lost. A made-up number ends the call for good.

Ask for the yes

Say this, then say nothingWant me to run that on your last 25 customers?

He said yesSend me 25 - first name and mobile - and I will start tonight.

He is hesitatingSend me ten and I will ask them for you this week. Free, nothing attached.

Never drop the price. Shrink the ask instead.

How to sound

Sound like a normal person.
Under ten minutes, start to finish.
Ask, then be quiet. He convinces himself.
Mobile numbers only. The office line gets a receptionist.
You are helping. The first thing is free.
A no this early has cost you nothing.

Five lines you never say

Each one is a number nobody measured, or a promise about what other people will do.

Normally $899, today $499. You have never charged $899. Anchor on your own next price.
About a 20% increase. A measurement nobody took.
I will waive the $500 setup fee. A fee that exists only to be waived.
$199 a month value. Same - invented.
25 reviews or I work free. A promise about other people. Yours promises the work.
What card, Visa or Mastercard? You took this out on purpose. The goal is a yes, not a card.

Reviews first. Then Google.